I actually just had a discussion with my wife about this hand. In tournament play, if I'm in early position or UTG, I'd raise 5-7 X the big blind. If I'm in middle position and no one's raised yet and I have a decent sized stack, I'd go all in. If someone's raised behind me, I'd think about maybe either calling or folding. In a late position and an unraised pot, I think you go all in. Now in ring games, I'd say a nice 5X the big blind is a good rule of thumb for this hand. It will force out the drawing hands, and then you will at least know that who ever calls you probably has a good hand, and that is good info to know after the flop.